Area Sales Manager

Date: 3 Dec 2025

Country: Ghana

Function: Operations

Sub-Function: Operations

Olam Agri ~ A differentiated, and market leading global agri-business focused on high-growth end consumption markets.
Our food, feed, fibre, agri-industrials & ag-services capabilities span 30+ countries, and we participate in global food and agri-trade flows, working with farmers and customers to connect local origins and global destinations. With a global origination footprint and processing capabilities, we transform food, feed and fibre to create value for customers and enable farming communities to prosper sustainably, to meet the changing consumption, food security and sustainability needs shaping the global food and agricultural landscape.

Job Description

Lead and expand our Pasta division’s sales across key territories in Ghana. This frontline leadership role focuses on driving results, managing high-performing teams, and spearheading market growth.

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets across assigned geographies.
Lead and develop a team of 5–8 Sales Officers by setting clear KPIs, monitoring field execution, and motivating performance.
Build and sustain strong relationships with wholesalers, distributors, and key retail customers.
Execute trade promotions, in-market activations, and visibility drives to strengthen brand presence.
Conduct regular market visits to assess execution, gather insights, and resolve challenges.
Track competitor activity and market trends to identify opportunities and mitigate threats.
Ensure timely reporting and data accuracy across all sales metrics and team activities.
Collaborate closely with supply chain and finance teams to maintain product availability and credit discipline.
Report directly to the National Sales Manager and provide regular performance updates, market feedback, and action plans.

Operational Effectiveness

Be the centre of the action, control and guide sales and distribution activities within the region.
You would have strong market connects, identify and report competitor activities within the region. Plan the necessary actions to counter them and to protect your market share.
Build strong relationships with the distribution channel, co-ordinate for field requirements and support distributors.

Requirements

8–12 years of experience in FMCG sales, with a strong record of team leadership and market development.
Prior experience in the Ghanaian FMCG sector is essential; experience with pasta or food categories is advantageous.
Demonstrated ability to lead teams, manage trade relationships, and achieve results under pressure.
Strong understanding of retail and wholesale dynamics, including route-to-market strategies.
Hands-on approach with a bias for action and practical problem-solving.
Excellent communication, negotiation, and interpersonal skills.
High level of integrity, discipline, and commitment to performance.

Olam Agri is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.