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Digital Marketing Lead

Date:  17-Sep-2022
Country:  India
Function:  Marketing
Sub-Function: 

 

About Us

Olam International is a leading food and agri-business supplying food, ingredients, feed and fibre to over 19,800 customers worldwide. Our value chain spans over 60 countries and includes farming, processing and distribution operations, as well as a sourcing network of 4.8 million farmers. Through our purpose to 'Re-imagine Global Agriculture and Food Systems', Olam aims to address the many challenges involved in meeting the needs of a growing global population, while achieving positive impact for farming communities, our planet and all our stakeholders. Headquartered and listed in Singapore, Olam currently ranks among the top 30 largest primary listed companies in terms of market capitalisation on SGX-ST.

Olam Information Services (OISL) is a captive subsidiary of Olam International, Singapore offering IT Services & Global Business Services across its operations in 65 countries in Asia, Africa, EU & Americas. In Chennai, we currently have onboard more than 1000 highly motivated employees. Olam Digital has received International Innovation Award 2019 for Best Services and Solutions.

Olam Global Business Services (OGBS) is a captive unit that offers End to End business process and analytics solutions. OGBS currently offers its solutions in 6 Platforms: Finance, Supply Chain, People services, Risk & Market Compliance, Big Data Analytics and Business Intelligence. At this moment, OGBS is located in City of Chennai, India and provides its services to over 20 countries. Olam GBS has received Best Shared Services in India Award – 2019, by Shared Services Forum and Asia’s No.1 Shared Services in Process Improvement and Value Creation, 2019 by Shared Services and Outsourcing Network Forum.

Job Summary

        Olam Information Services Limited is looking for a Marketing Lead who is versatile in developing/managing content and digital marketing for one its leading business unit olamnuts.com. He/                   she should be comfortable with day-to-day marketing activities and work closely with the US stakeholders to plan and execute their marketing strategy, thriving with tight deadlines and changing             needs. If you are a people-person who loves a rewarding career of building a brand, we want to hear from you.

Job Description

  • Bachelor’s degree in marketing or a related field
  • 6-8 years of proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO, SEM, marketing database, email, social media and/or display advertising campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Ahrefs, Adobe Analytics)
  • Hands-on experience of CRM tools (e.g., Hubspot / Salesforce)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML is a plus
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement

Profile Description

                Content Marketing

  • Plan and execute a content strategy that drives high engagement
  • Write compelling original content for publication in blogs and social media
  • Serve as editor-in-chief for all content to ensure quality, clarity, and consistency
  • Collect, monitor, and analyze website metrics and make improvements accordingly
  • Collaborate with the US Stakeholders to update product descriptions on the website from time to time.
  • Custodian for content syndication and manage content distribution across all channels
  • Liaise with business heads/Subject matter experts to plan and manage the editorial calendar

               Digital Marketing

  • Create ads for SEM, social media advertising, and display advertising
  • On-page/off-page optimization of web pages, blogs, articles, etc.
  • Periodically track and measure SEO results for improving search traffic and better web visibility
  • Manage metrics such as Google Analytics and other Webmaster Tools.
  • Research competitors and provide suggestions for improvement
  • Drive backlinks to the site to improve search visibility and organic traffic

Olam is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.

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