Regional Sales Manager, Rice

Date: 21 May 2026

Country: Senegal

Function: Not Applicable

Sub-Function: Not Applicable

Olam Agri is a market leading, differentiated food, feed and fibre agri-business with a global origination footprint, processing capabilities and deep understanding of market needs built over 35 years. With a strong presence in high-growth emerging markets and products across grains & oilseeds, wheat milling & pasta, rice, edible oils, specialty grains & seeds, animal feed & protein, cotton, wood products, rubber, sugar & bioenergy and risk management solutions, Olam Agri is at the heart of global food and agri-trade flows with 45.1 million MT in volume handled in 2024. Focused on transforming food, feed and fibre for a more sustainable future, it aims at creating value for customers, enable farming communities to prosper sustainably and strive for a food-secure future. Olam Agri Holdings Limited, which holds the Olam Agri business, is a 64.6% owned subsidiary of Olam Group. 35.4% of Olam Agri Holdings is owned by SALIC International Investment Company, a wholly owned subsidiary of Olam Agri’s strategic partner The Saudi Agricultural and Livestock Company.

Job Description

The Regional Sales Manager will be responsible for overseeing a significant portion of the sales operations within the rice distribution business. This role represents one of the largest regional sales responsibilities in Senegal and will play a critical role in driving the profitability of the global rice distribution business.

Key Responsibilities

Sales : Identify and open up new markets, winning business from new customers and increasing market share from existing customers. Build leadership position in the rice, through effective sales & distribution and market segmentation. Expand footprint to cover all parts of the defined region in Senegal

Category Insight/ Business Performance: Understanding inherent product characteristics, ensuring delivery of quality products and value added services to meet customer expectations. Developing market insights, building real time knowledge on key stakeholders through networking with customers, suppliers, competitors, government authorities etc. for business benefit and growth

Sales & Channel Operations: Demonstrate ability to formulate and deploy sales strategies, develop strong channel relations and drive channel effectiveness through customised trade schemes. Builds appropriate sales capabilities ensuring excellence in sales execution and receivables management

Marketing Operations: Demonstrate proficiency in conducting market research and displays ability to effectively implement agreed marketing and communication activities, while contributing inputs in designing effective communication and promotion strategies.

Operations: Ensure high motivational levels in the team and get the team aligned with the overall strategy that we follow in-country. Ensure that all the direct and indirect costs for the business are within budgets.Counterparty & Credit Risk Management

Job requirements

Experience:

5-12 years FMCG/FMCD sales with strong general trade exposure.
Proven success in distributor expansion and market development roles.
Strong understanding of price-sensitive consumer segments and retail dynamics.
Experience working with large retailers, wholesale ecosystems, or private label portfolios preferred.

Person Characteristics: The incumbent should have proven experience as a “self starter” with a strong element of dynamism and the ability to move fast and get things done. He should have the stature and the maturity that commands the respect of his peers.

To be successful you should:

Have a nack of commercial orientation. Should have prior experience in growing the scale of operations and enlarging the team size.
Have an ownership mindset! And desire to run the Show Independently.
Have very good people management, communication and interpersonal skills with an ability to collaborate with and influence a matrix of internal and external customers at varied levels.

Olam Agri is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.