Regional Sales Manager

Date: 19 Jun 2026

Country: Senegal

Function: Not Applicable

Sub-Function: Not Applicable

Business Information – Rice

Our vast sourcing network of both small and large-scale millers and farmers, combined with our worldwide sales, distribution and warehousing teams have created our strong position that customers can rely on. We work closely with rice millers, farmers and third-party suppliers to source and supply high-quality rice from rice producing countries in Asia and the Americas. We’ve established key partnerships, such as with the Thai Rice Department and the German development agency (GIZ), to promote sustainable rice cultivation. Through these partnerships we work closely with rice farmers to implement the Sustainable Rice Platform (SRP) Standard to improve their livelihoods and reduce environmental impacts of rice farming. We’re world’s first and now the largest sustainable rice producer and supplier. We lead the world’s largest Sustainable Rice Platform (SRP) project in Thailand.

Market-leading Rice Brands

Our rice brands are market-leaders in West Africa. This includes the first branded rice fortified with iron, zinc and B-complex vitamins in both Ghana and Cameroon. The success of our brands is testament to our knowledge of diverse markets, enabling us to cater to the exact, yet varied standards of consumers. Our brands Royal Aroma, Royal Feast, Mama Africa, Mama’s Pride, Riz Mémé, Riz Bijou and Mama Africana offer consumers a range of high-quality, affordable rice in markets including Ghana, Nigeria, Cameroon and Mozambique

For more information please visit: Rice Company & Rice Supplier | Olam Agri

Job Description

The Regional Sales Manager in Olam Agri is responsible for overseeing a significant share of sales operations within the rice distribution business. This role represents one of the largest regional sales mandates in Senegal and plays a critical role in driving revenue growth, market share expansion, and overall profitability of the global rice distribution portfolio. The incumbent will lead sales execution across the region, strengthen distribution networks, and ensure effective alignment with key customers and partners. This position requires strong commercial acumen, operational oversight, and the ability to manage complex market dynamics while delivering sustainable business performance.

Key Responsibilities

1. Distribution Sales

Achieve regional sales targets (volume, value, margins)
Drive secondary sales and off-take
Ensure execution as per retailer/partner SLAs

2. Market Development & Penetration

Identify and drive growth across geographies
Expand outlet coverage and category penetration

3. Pricing & Commercial Management

Execute competitive pricing strategies
Track price realization, schemes, and discounts
Benchmark against competitors; align with global teams

4. Distributor Expansion & Management

Appoint and develop distributors
Drive ROI, working capital, and service levels
Ensure compliance and reporting discipline
Strengthen execution of value vs branded positioning

5. Cross-Functional Collaboration

Align with supply, sourcing, and quality teams
Partner with global teams on marketing and plans

6. Team Leadership

Lead and coach sales teams
Drive execution discipline and productivity
Set KPIs and review performance regularly

Job requirements

Experience

5-12 years FMCG/FMCD sales with strong general trade exposure.
Proven success in distributor expansion and market development roles.
Strong understanding of price-sensitive consumer segments and retail dynamics.
Experience working with large retailers, wholesale ecosystems, or private label portfolios preferred.

Qualification

Postgraduate qualification in Management preferred.
The role requires person to travel across and hence the person should be open to travel.
Fluency in English.

Skills and Competencies:

Sales, pricing & commercial acumen.
Distributor network building and management.

Olam Agri is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.