Category/Brand Manager

Date: 13 May 2026

Country: Nigeria

Function: Not Applicable

Sub-Function: Not Applicable

About Us

Olam International is a leading food and agri-business supplying food, ingredients, feed and fibre to over 19,800 customers worldwide. Our value chain spans over 60 countries and includes farming, processing and distribution operations, as well as a sourcing network of 4.8 million farmers. Through our purpose to 'Re-imagine Global Agriculture and Food Systems', Olam aims to address the many challenges involved in meeting the needs of a growing global population, while achieving positive impact for farming communities, our planet and all our stakeholders. Headquartered and listed in Singapore, Olam currently ranks among the top 30 largest primary listed companies in terms of market capitalisation on SGX-ST.

Product Information

Packaged Foods

Olam PFB manufactures and markets a range of branded packaged food products to consumers across multiple African markets. Over the last decade, the PFB business has established regional brand and market leadership positions in multiple consumer categories across targeted markets in West Africa. Packaged Foods Business portfolio currently counts eight key brands that are marketed to more than ten South and West African markets. Our R&D teams, working closely with marketing, have helped us surprise and delight our consumers through differentiated and innovative products. The consumer categories we are present in West Africa include Tomato Paste, Instant Noodles, Instant Beverages, Biscuits, Confectioneries, Edible Oil, Pasta, and Dairy.

Job Description

The Category/Brand Marketing Manager will be responsible for driving growth, profitability, and market share of assigned product categories. This role requires a deep understanding of consumer behavior, market trends, and trade dynamics to develop and implement category strategies that strengthen brand equity and deliver business results. The ideal candidate will combine strategic thinking with hands-on execution in brand building, innovation, and trade marketing.

Key Responsibilities

Develop and execute category strategies aligned with company objectives and market opportunities.
Analyze category performance, consumer insights, and competitive landscape to identify growth opportunities.
Drive portfolio management including innovation, renovation, and SKU rationalization.
Lead brand-building initiatives across assigned categories, ensuring strong brand positioning and equity.
Develop integrated marketing campaigns (ATL, BTL, digital, and trade) to drive awareness, trial, and loyalty.
Oversee packaging development and ensure alignment with brand and category guidelines.
Collaborate with sales and trade marketing teams to create category-focused activation plans.
Develop in-store visibility, promotional strategies, and channel-specific programs to maximize category performance.
Monitor category performance by channel and recommend corrective actions.
Work with R&D and Supply Chain to deliver successful product launches within time and budget.
Lead cross-functional teams on new product introductions, including pricing, positioning, and go-to-market strategy.
Evaluate product lifecycle and propose innovation or discontinuation strategies.
Manage category P&L, ensuring profitability and ROI on marketing investments.
Set and track KPIs including market share, brand equity, sales growth, and profitability.
Present category updates, performance reviews, and recommendations to senior leadership.
Develop deep, actionable insights on brand, competition, consumer usage and attitudes
Assist in development of annual operating plans & way-forward category strategies basis consumer, trade, macro & micro economic insights
Ensure annual brand calendar is in place in line with strategy for all key brands to ensure growth in relevant brand metrics
Co-develop 360-degree plans comprising of communication, promotion, activation etc in line with aligned brand calendar for all key brands
Co-develop and maintain Brand Architecture & Brand Pyramids for the assigned brands
Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints
Generate product innovation, renovation (DTV) ideas basis regular trade visits and consumer immersions, competition checks
Drive NPD / DTV projects working in tandem with all relevant stakeholders
Lead the stage-gate methodology for all NPD / DTV projects; Ensure a 12-month rolling rhythm chart

Requirements

Degree in Marketing, Business Administration, or related field (MBA preferred).
5–10 years of experience in FMCG marketing, with at least 3 years in category or brand management.
Strong knowledge of consumer insights, trade marketing, and FMCG distribution dynamics.
Proven track record in delivering successful marketing campaigns and product launches.
Excellent analytical, project management, and stakeholder management skills.
Proficiency in MS Office and familiarity with marketing/market research tools.

Olam is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.