General Manager - Sales

Job Description

The role of a General Sales Manager is a senior-level position within Olam Agri and the person will be responsible for overseeing and managing the sales activities and strategies at a General level. This role involves a combination of leadership, strategic planning, and hands-on involvement in driving sales growth.

Key Deliverables

• Sales Strategy Development: The General Sales Manager is responsible for developing and implementing the company's sales strategy at a General level. This involves setting sales targets, defining sales territories, and creating plans to achieve revenue and growth goals.
• Market Development: Assess market trends, customer needs, and competitor activities to identify untapped opportunities and potential threats. Develop market entry strategies for new product launches or expansion into new territories. Collaborate with the marketing team to design and execute promotional campaigns to increase brand awareness and market share.
• New Customer Acquisition: Identify potential customers and explore opportunities to expand the customer base in the region. Develop and maintain a network of contacts to generate new business leads. Conduct market research and competitor analysis to identify unique selling propositions for attracting new customers.
• Performance Monitoring: They monitor and evaluate the performance of the sales team, tracking key performance indicators (KPIs) such as sales revenue, customer acquisition, and conversion rates. They also identify areas where performance can be improved and take corrective actions.
• Market Analysis: The General Sales Manager keeps abreast of market trends, competitor activities, and customer preferences. They use this information to adapt the sales strategy and ensure the company remains competitive.
• Budget Management: They are often responsible for managing the sales budget at the General level, which includes allocating resources effectively to meet sales goals while controlling costs.
• Sales Forecasting: Accurate sales forecasting is crucial for planning and resource allocation. The General Sales Manager is often responsible for predicting future sales trends and adjusting strategies accordingly.
• Customer Relationship Management: Building and maintaining relationships with key customers and clients is vital. They may be involved in high-level negotiations and maintaining important partnerships.