Regional Sales Manager, EU & UK

Job Description

The Regional Sales Manager for EU & UK will spearhead the expansion of the portfolio across European markets, with a specialized focus on the Private Label sector. This role requires an individual who combines deep commodity expertise with existing relationship with key European Retailers and big importers and along with management skills needed to navigate European procurement processes. The primary objective is to secure long-term, high-volume contracts and establish as a premier private label partner.

Key Responsibilities

Strategic Commercial Leadership

• Market Entry & Growth: Develop and implement a three-year strategic roadmap for the European business, identifying white-space opportunities in the EU and UK regions.
• Private Label Strategy: Design bespoke product propositions for major retailers, aligning our milling and packaging capabilities with specific market trends (e.g., sustainable sourcing, organic, and premium segments).
• Millers: Develop deep routed relationship with the big millers in EU and UK and develop product portfolio for these customers and develop long term relationship
• Brand Owners: Develop and manage customers who directly import packed goods from exporting countries like India, Thailand and Vietnam
• Sustainable Supply: Develop customers for sustainable supply chains from India, Thailand and Vietnam
• Revenue and Gross Margin Management: Full accountability for the European sales budget, including gross margins delivered by the EU business.

Key Account & Contract Management

• Retail Partnerships: Lead negotiations with category managers at major European retailers to secure private label tenders, also with other customers in the market
• Relationship Management: Build and maintain relationship with senior procurement and other important stakeholder to ensure long-term retention and "preferred supplier" status.
• RFP Excellence: Oversee the end-to-end response process for Request for Proposals (RFPs), ensuring technical specifications, pricing, and sustainability metrics are competitive and compliant.

Operational & Regulatory Oversight

• Supply Chain Synergy: Work closely with origin team and the QC team to ensure product quality meets EU and UK Food Safety Standards with regards to MRL (Maximum Residue Level) requirements and other standards related to importation
• Market Intelligence: Monitor the EU production volumes and the pricing prevalent in the different markets. Work closely with the Research department to help build the Supply & demand scenarios for the EU/UK market

Qualifications & Experience

• Education: Bachelor’s or master’s degree in international business, Economics, or a related field.
• Industry Tenure: Minimum of 10–15 years of experience in the global trade. Candidates must demonstrate a good understanding of varieties, milling processes, and origin-specific dynamics.
• Private Label Track Record: Proven experience in managing high-volume private label accounts within the European FMCG or commodity sector.
• Geopolitical & Regulatory Acumen: Thorough understanding of EU import duties, TRQs (Tariff-Rate Quotas), and European food labeling laws.
• Language Skills: Native or business-level fluency in English. Proficiency in a second major European language (German, French, or Spanish) is highly desirable

Key Competencies

• Strategic Negotiation: Ability to manage complex, multi-year contract cycles with sophisticated buyers.

• Analytical Proficiency: Skilled in interpreting trade data, sales contracts, and supply chain logistics to drive decision-making.
• Cultural Intelligence: Adept at navigating the diverse business etiquettes, across multiple geographies and retail landscapes across different European nations.
• Mobility: Willingness to travel extensively across Europe and UK to visit customers