Brand Manager - Semolina

Date: 3 Nov 2024

Country: Nigeria

Function: Not Applicable

Sub-Function: Not Applicable

Olam Agri ~ A differentiated, and market leading global agri-business focused on high-growth end consumption markets.

Our food, feed, fibre, agri-industrials & ag-services capabilities span 30+ countries, and we participate in global food and agri-trade flows, working with farmers and customers to connect local origins and global destinations. With a global origination footprint and processing capabilities, we transform food, feed and fibre to create value for customers and enable farming communities to prosper sustainably, to meet the changing consumption, food security and sustainability needs shaping the global food and agricultural landscape.

Job Description

Develop deep, actionable consumer insights on brand, competition, usage and attitudes, and leisure pursuits.
Based on sound consumer insight and strategy defined by the business, prepare 360 degree plans for market to generate demand for the brands assigned and achieve market share targets.
Help develop consumer validated winning communication for the brands assigned.
Ensure consistency of communication and adherence to the Brand Pyramids in various touchpoints by all.
Ensure execution of brand plans on time and budget.
Management of external agencies to deliver the best creative output and on-time execution.
Understand how consumers assimilate media & Implement efficient media planning & buying.
Ensure effective management of internal and external research projects using the right tools and techniques.
Manage the development of pack design (new/ changes).
Drive innovations in existing and new areas following the stage-gate methodology. Ensure an 18 month rolling Rhythm Chart.
Help with Trade Marketing Requirements.
From the product ‘point of view’ ensure that targeted GCs are maintained & higher GC products develop consumer franchise.

Key Deliverables

Drive: MKT SHARE, NET CONTRIBUTION, TOMA
Develop & Implement brand plans on time and budget
Help develop Brand Architecture & Pyramids
Develop a repository of consumer understanding & insights : Conversion to concepts
Develop the innovation pipeline

Requirements

MBA or other relevant certification is a plus
Job experience: 5 years minimum experience in Brand Management
Strong oral and written communication skills as well as presentation skills
Goal-oriented and results-driven with a creative mindset

Olam is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.