Regional Sales Manager, Rice

Date: 21 May 2026

Country: Senegal

Function: Not Applicable

Sub-Function: Not Applicable

Olam Agri is a market-leading, differentiated food, feed and fibre agri-business with a global origination footprint, processing capabilities and deep understanding of market needs built over 37 years. With a strong presence in high-growth emerging markets and products across grains & oilseeds, wheat milling & pasta, rice, edible oils, animal feed & protein, cotton, wood products, rubber, sugar & biofuel, freight management and risk management solutions. We are at the heart of global food and agri-trade flows, providing affordable food staples and processed agricultural products that are daily necessities and living essentials for people around the world. Driven by our Purpose to transform food, feed and fibre for a more sustainable and food secure future, we aim to create value for customers and enable farming communities to prosper sustainably. Olam Agri is majority 80.01% owned by the Saudi Agricultural and Livestock Investment Company (SALIC).

Job Description

The Regional Sales Manager in Olam Agri is responsible for overseeing a significant share of sales operations within the rice distribution business. This role represents one of the largest regional sales mandates in Senegal and plays a critical role in driving revenue growth, market share expansion, and overall profitability of the global rice distribution portfolio.

The incumbent will lead sales execution across the region, strengthen distribution networks, and ensure effective alignment with key customers and partners. This position requires strong commercial acumen, operational oversight, and the ability to manage complex market dynamics while delivering sustainable business performance.

Key Responsibilities

1. Distribution Sales

Achieve regional sales targets (volume, value, margins)
Drive secondary sales and off-take
Ensure execution as per retailer/partner SLAs

2. Market Development & Penetration

Identify and drive growth across geographies
Expand outlet coverage and category penetration

3. Pricing & Commercial Management

Execute competitive pricing strategies
Track price realization, schemes, and discounts
Benchmark against competitors; align with global teams

4. Distributor Expansion & Management

Appoint and develop distributors
Drive ROI, working capital, and service levels
Ensure compliance and reporting discipline
Strengthen execution of value vs branded positioning

5. Cross-Functional Collaboration

Align with supply, sourcing, and quality teams
Partner with global teams on marketing and plans

6. Team Leadership

Lead and coach sales teams
Drive execution discipline and productivity
Set KPIs and review performance regularly

Job requirements

Experience:

5-12 years FMCG/FMCD sales with strong general trade exposure.
Proven success in distributor expansion and market development roles.
Strong understanding of price-sensitive consumer segments and retail dynamics.
Experience working with large retailers, wholesale ecosystems, or private label portfolios preferred.

Qualification

Postgraduate qualification in Management preferred.
The role requires person to travel across and hence the person should be open to travel.
Fluency in English.

Skills and Competencies:

Sales, pricing & commercial acumen.
Distributor network building and management.

Olam Agri is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, nationality, disability, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law.

Applicants are requested to complete all required steps in the application process including providing a resume/CV in order to be considered for open roles.